Day 19 : Sainsburys Asks Me to Go Away

Don’t get me wrong they were very polite about it, but nevertheless they made it clear they don’t want to discuss my 6 point action plan for […]

Day 2 : Tesco Is the First To Respond

24 hours after my email to all 5 Supermarkets a charming customer service agent, Lewis Black, called me up to chat about the packaging suggestions. He is […]

Day 1 : 5 Supermarkets & One Person

Day one of the the collaboration experiment, “How many people does it take to make change?” Emails went out to the top 5 UK supermarkets; Morrisons, Waitrose, […]